Issues and challenges on implementing concept of halal tourism destination in Indonesia
Ade Suherlan* Faculty of Economic and Business UIN Syarif Hidayatullah Jakarta
Abstract: This study aims to identify issues and challenges in the implementation of halal tourism concept in Indonesia by investigating variables related to Islamic attributes, destination attributes, service quality, destination regulation and its impacts towards satisfaction and revisit intention. This research formulated the appropriate model of halal destinations to be developed in Indonesia. Descriptive quantitative method was applied with SEM. The sample of 207 from 6 destinations. Data were collected through surveys with close-ended questions. The result showed that issues and challenges were divided into macro and micro categories. The major issues lied on security, comfortability, safety, accessibility, assurance, and tangibility. Islamic attributes have no significant impact on satisfaction while destination attributes, service quality, and regulations of the destination have a significant impact on Satisfaction. All exogenous variables partially have no significant effect on revisit intention; however, satisfaction effects revisit intention. Islamic attributes, destination attributes, service quality, and regulations have a significant impact on revisit intention directly and indirectly. The result indicates that mediation occurs. Community-Based Halal Tourism model is also introduced based on the results of this research.